Luton is a local company, established in Canberra in 1999, with a business philosophy based on Richard Luton's vision of 'putting the person back into real estate' - providing a personal and knowledgeable service tailored to individual client needs.
Over the last thirteen years, Richard and his team of experienced sales and property management consultants have achieved significant results, in partnership with the people of Canberra, throughout Canberra. Tailored marketing campaigns, excellent communication and negotiation between vendor and buyer are key to our success. As the largest privately owned agency in Canberra, we are able to offer our clients unequaled and consistent service from any of our eight offices. We are one company with one Principal providing strategic direction.
This consistency provides significant benefits to you - saving time, money and ensuring you have the right information - every time. Sales success is due to many factors - client service, a highly-trained team and market knowledge are top of the list. What makes Luton different is the active involvement of the Principal, Richard Luton. Luton is more than a brand. A Brief History Prior to opening the business in 1999, Richard was already a formidable presence in the Canberra real estate market. He has leveraged his significant expertise, industry and market knowledge, skilled negotiation abilities, superior customer service, delivery and effective communication skills to become one of Canberra's most recognisable and successful faces in real estate.
Since opening, Luton has achieved an astonishing 60% annual growth rate. Today, over ninety highly-trained and knowledgeable staff provide the full range of real estate services across eight locations Canberra-wide. Since re-branding to become Luton, our expert advice remains available on a range of issues including the variety of auction methods and private treaty negotiation options and Richard's expert sales teams consistently achieve exceptional results including:
- 201 record suburb sales in total since 1999
- More than 9850 homes sold in over 13 years
- Over 370 sales in excess of $1 million dollars
The unique combination of Richard's sales experience and business management abilities have seen Luton grow from a boutique agency into one of the most successful agencies in Canberra. Committed to the community that supports us Luton actively supports our local community through a broad ranging community service program. This is lead by a flagship event, the Luton Charity Ball, raising money for a selected charity each year. In addition to the annual charity ball, community support is provided to smaller groups throughout Canberra. We regularly participate in other charity balls, purchase corporate tables and buy and donate auction items. Annually, our auctioneers, as a group, donate significant time to fundraising auction events.
Our continued corporate support of smaller community groups such as ACT Organ and Tissue Donation Service specifically reflects our corporate philosophy to provide help and support regardless of size or might. Our agents carry this same core community commitment through to their daily lives and business practice. By participating in events at Canberra schools and supporting local care-based groups such as Marymead and the Salvation Army, we help raise the profile of important issues affecting our community. Luton is committed to Canberra and its people. Through his overarching commitment to 'putting the person back into real estate' - which includes valuable community support - Richard and the team at Luton look forward to working with you to achieve your real estate results into the future.
Key Team Achievements
2013
- REIA Deposit Power Community Service Award
- REIA Finalist Innovation Award
- REIA Finalist Communications Award
- REIA Finalist - Erika Stone - Corporate Support Person Award
- REIA Finalist - Madison Luton - Achievement Award
2012
- Real Estate Business Online Top 20 Real Estate Groups
- REIACT Innovation Award
- REIACT Education and Training Award
- REIACT Community Service Award
- REIACT Communications Award
- REIACT Hall of Fame - Canberra Times Print Advertising Award for Large Agency
- REIACT Hall of Fame - Education and Training Award
- Madison Luton - REIACT Achievement Award
- Erika Stone - REIACT Corporate Support Person Award
- Richard Keeley REIA Residential Sales Person of the Year
- REIA Finalist Communication Award
- REIA Finalist - Sophie Luton - Corporate Support Person
2011
- REIACT Communication Award
- REIACT Education and Training Award
- REIACT Canberra Times Advertising Award - Medium/Large
- Richard Keeley REIACT Residential Salesperson of the Year
- Sophie Luton REIACT Corporate Support Person of the Year
- ACT Telstra Business of The Year
- ACT Telstra Medium Business of The Year
- REIA National Award for excellence in Innovation
2010
- ACT Telstra Social Sensis Responsibility Award Winner 2010
- REIACT Education & Training Award 2010
- REIACT Communications Award 2010
- REIACT Best Canberra Times Marketing Award for Large Agency 2010
- REIACT Peter Keeley Novice Auctioneer of the Year 2010
- REIACT Innovation Award
2009 - REIACT 'Innovation Award' 2009
- REIACT 'Education and Training Award' 2009
- Richard Keeley REIACT Auctioneer of the Year
2008 - Richard Keeley REIACT Auctioneer of the Year
2007 - REIACT Canberra Times Best Marketing Award
- AREAs (Australasian Real Estate Awards) 'Contributor of the Year'
- Luton Properties 'Rising Star Agent of the Year' - Tim Burke
- 'Auctioneer of the Year' - Richard Keeley
2006 - REIACT Property Manager of the Year
2005 - REIACT Finalist, Education and Training, Sales Achievement Award, Corporate/Franchise Agency of the Year 2005
- Richard Keeley REIACT Auctioneer of the Year
2004 - Richard Keeley Outstanding Agent Achievement Award
- REIACT Finalist, Property Manager of the Year, Sales Person of the Year, Auctioneer of the Year, Education and Training and Corporate Agency of the Year
- REIACT Winner of Advertising and Marketing Award
- Number 70 in BRW Fastest growing business
- Winner of AMP Telstra Small Business Award 2004
- Finalist Telstra Small Business Awards
2003 - REIACT Finalist Corporate Agency of the Year
- Finalist Telstra Small Business Awards ACT
2002 - Finalist REIACT corporate agency of the Year
- Finalist Telstra Small Business Awards ACT
- Telstra award for Community Support 2002
- REIACT Canberra Times Best Marketing Award
2001 - REIACT Canberra Times Best Marketing Award
2000 - REIACT Canberra Times Certificate of Merit Marketing winners
- Introduced luminous signs to Canberra Real Estate
- Introduced PDF Canberra Times Pages to Canberra Real Estate
- Introduced Virtual tours to Canberra Real Estate
1999 - Opened Richard Luton Properties 1998
1998 - REIACT Canberra Times Certificate of Merit - Marketing
- Leading Agents of Australia State Salesman of The Year
1997 - Leading Agents of Australia State Salesman of The Year
1996 - Leading Agents of Australia State Salesman of The Year
- Leading Agents of Australia Best All Around Performer Australia Wide
1995 - Richard Luton won ACT sales person of the year awards (REIACT first year of awards)
